Kodak Marketing

The Kodak brand has always ranked among the top in the world by name recognition and quality. Eastman Kodak has built its brand loyalty since 1888 when George Eastman produced the first camera that simplified the complex process of photography and made it available to everyone. Since then, Kodak has pioneered many new products to numerous markets for a multitude of reasons: pleasure, business, medical, scientific, and entertainment. In the early years of 2000, Kodak was faced …

…Kodak was successful in restructuring their main area of business from film to digital. Sony follows third but has the highest overall sales. The amount spent on R&D is unavailable but the assumption can be made that Sony has many products they can generate revenue to invest in stars and question marks. Kodak is also the only competitor that is based in the United States; all other competitors are based in Japan.