Is advertising ethical

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…the sense that consumers were being deceived by the slogan's clever wording. Personally, she was surprised that neither Wal-Mart nor the competitors had completed any research to determine the level of consumer confusion. One day in class she conducted an informal survey. She asked her students, "What do you interpret the phrase 'Always The Low Price, Always' to mean?" Nine students of 10 affirmed the competitors' complaint that the slogan meant the lowest price. Bibliography Times