'Intrinsic Motivation: How to create an intrinsically motivating environment and stimulate creativity and innovation within employees of technology sectors.'

Abstract Arthur Schawlow, winner of the Nobel Prize in physics in 1981, was once asked what, in his opinion, made the difference between highly creative and less creative scientists. He replied, "The labor of love aspect is important. The most successful scientists often are not the most talented. But they are the ones who are impelled by curiosity. They've got to know what the answer is." Schawlow's insights about scientific creativity highlight the importance of intrinsic …

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