International Marketing Adaptation Paper: Wal-Mart

In this paper we will discuss the article "How Well Does Wal-Mart Travel". This article talks about how Wal-Mart has adapted its marketing strategies to meet the challenges of marketing internationally. We will describe how the company adapted, evaluate the adaptation's success, and identify areas in which the company could improve their adaptation. Then we will do a comparison of the company's internal and external marketing environment. Wal-Mart is the largest Discount Store in the …

…glow in the market and be the globally competitive in the future. Moreover, expanding to the unfamiliar market, which contains a different culture, environment, and pattern, the company needs to be flexible to adapt the new environment in order to survive and thrive in international markets. Reference: Zellmer, Wendy, Business Week, 2001, How Well Does Wal-Mart Travel, retrieved July 28, 2006 from www.google.com on the World Wide Web: http://www.businessweek.com/magazine/content/01_36/b3747107.htm