Identify and explain the links between your analyses of external influences and the development of your marketing strategy. Unit 3 Marketing C1

Identify and explain the links between your analyses of external influences and the development of your marketing strategy. PEST: Political/Legal Economic Social Technological Political: The Trades Description Act, 1968: This is one of the most important legislation in the control of advertising. This law states that the products that we sell on our stall BLING BLING must correspond to the claims made for them in advertisements. So it is therefore illegal for our business to …

…the targeted consumers should also be aware of the prices which we are selling our jewellery items at since they are lower than those prices at Claire's Accessories and H and M. so therefore in order for us to create customer awareness we will need to go in two's around town and distribute leaflets and flyers in public so that people can read these leaflets and flyers and become aware of our business BLING BLING.