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How Malaysia's Managers Manage Organizational Change
Common Change Management Practices
The survey suggests that there are three types of change practices commonly implemented by overall respondents. They are "Business Expansion", "Work Process Change" and "Restructuring" - all over 50 per cent in frequency. The most common type of change was "Business Expansion," representing 72 per cent of the responses. Sixty-nine per cent of the respondents reported that they had implemented "Work Process Change" improvement projects in their organization, followed by "Restructuring" projects (54 per
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new market" that was being identified by the most successful change management sub-group as second most active driver. This may suggest that one was responding to change reactively; the other was proactively seeing change as opportunity. As stated by Drucker (1999), successful change leaders see change as opportunity. They focus their enterprises on opportunities, starve problems and feed opportunities. For an organization to survive and growth, organization needs to continuously take proactive actions to initiate improvements.
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