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Global Market Analysis: Krispy Kreme in Hong Kong
Date Submitted: 09/10/2006 03:55:50
Category: / Society & Culture / Education
Length: 4 pages (1032 words)
Category: / Society & Culture / Education
Length: 4 pages (1032 words)
Company History
Krispy Kreme was established in 1937 by Vernon Rudolph who left the family business, taking with him a 1936 Pontiac, $200 in cash, a doughnut making machine and the secret yeast raised doughnut recipe. Rudolph opened the first Krispy Kreme doughnut shop in Winston- Salem, North Carolina. Rudolph took on two new partners and rented a building for $25 across from Salem College. With no money to buy ingredients, Rudolph promised a local grocer to lend him …
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…Happy glazed are here again!", Alumni News, Vanderbilt Lawyer, Vol. 2, No. 32, Fall 2002)
http://www.krispykreme.com/us.html company strategy
http://www.newswire.ca/cgi-bin/view.
http://www.customs.gov/nafta/nafta_new.htm
http://abcnews.go.com/sections/business/DailyNews/krispy_kreme_abroad_000102.html
http://www.franchise-international.net/news/index.php?story=56
Sanyal, Rajib N. (2001) International Management - A Strategic Perspective - Custom Edition
http://www.cia.gov/cia/publications/factbook/geos/hk.html
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