Gender Issues in Advertisements

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…and advertising, if the two can logically coexist, form a constant cycle. A catch phrase common to all milk ads captures the reader. The probing question, 'Milk. Where's your mustache?', commands you to answer why you are so ignorant and have not bought milk yet. By insisting that everyone must have a milk mustache, the company instills a fear of incompetence. Soon everyone will be a milk-drinking, sexy, innocent, angel waif like Kate Moss.