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Final Marketing Plan, Victoria Secrets
Date Submitted: 09/10/2006 02:43:23
Category: / Business & Economy / Management
Length: 23 pages (6289 words)
Category: / Business & Economy / Management
Length: 23 pages (6289 words)
Final Marketing Plan
<Tab/>Marketing is a crucial part of any new product line. A well researched, innovative marketing plan is a must when planning a successful product launch. This final marketing plan for Victoria's Secret Lil' Devil's line of men's-wear incorporates all the necessary steps involved in a successful marketing plan and product launch.
Organizational Overview
Victoria's Secret is the leading specialty retailer of lingerie, operating more than 1,000 stores across
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Markets. Women's Wear Daily, (June 14, 2004).
Moon, Y. (2005, May 5). Break Free from the product life cycle. Harvard Business Review, 5, 86-94. Retrieved May 11, 2005, the EBSCO database
Navratil, W. (2003, September 7). Skinny on Skivvies: They're Important. Daily Press, Final Edition(September 7, 2003), .
Volker, M. (1997). Business Basics for Engineers. .
White, C. (2004). Victoria's Secret Lingerie, A Brief History. Retrieved April 24, 2005, http://www.lingeriebrasandthongs.com
Yahoo! Web site offers company profiles of publicly traded companies. Retrieved April 26, 2005, http://biz.yahoo.com/ic/104/104463.html
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