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Extensive decision-making process - consumer behaviour: analyse the many elements of EKB's consumer decision model in relation to consumer behaviour.
Table of Contents
i Executive Summary i
1 Introduction..............2
2 Analysis..........3
2.1 Need recognition...............3
2.1.1 Environmental influences.......3
2.1.2 Individual differences............4
2.1.3 Memory...........4
2.1.4 Situational influences........4
2.2 Pre-purchase search.........6
2.2.1 Internal Search.............6
2.2.2 External Search.............6
2.2.3 Exploratory Search............7
2.3 Information processing...........8
2.3.1 Exposure............8
2.3.2 Attention..............9
2.3.3 Interpretation.............9
2.3.4 Retention............9
2.4 Evaluation of alternatives...........10
2.4.1 Awareness, Evoked & Consideration Sets........10
2.4.2 Evaluative Criteria..........10
2.4.3 Decision Rules...............11
2.4.4 Perceptual Mapping...........11
2.4.5 Influences on the evaluation process.......12
2.5 Purchase............13
2.6 Post-purchase.........15
3 Conclusion and Recommendations..........17
4 References...........18
5 Appendices............19
1 Introduction
This report has been prepared to analyse the many elements of EKB's consumer decision model (…
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The pluses and minuses indicate a consumer's attitude towards each feature of each destination
(Source: Sheth JN & Mittal B, 2004)
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