Euro Disney - Case Study

Problems & Sub-Problems Euro Disney opened its park in April 12, 1992. The company had many problems when it entered European market. In the opening day of Euro Disney attendance at the event was less than expected, commuter trains leading to the park were on strike, protesting staffing and security problems were evident, residents of the nearby villages demonstrated against the noise, and a terrorist bomb just missed disabling nearby electrical facilities the night before. Additionally, …

…European flavour to original Walt Disney park since people come to expect an American park. In conclusion, poor profit picture constrains Euro Disney's options for fixing any operating problems it has and initiating programs to bring visitors; however, Euro Disney has to invest in order to fix problems and generate profits. Euro Disney should become an exemplary company in Europe, and careful examinations and assessments of all current problems are grounds for potential future success.