Entrepreurship - Hung Fook Tong, A Hong Kong based Chinese Herbal drink company

Introduction Hong Kong people have become more health-conscious in the past decade. In 2003, the SARS epidemic in Hong Kong had cruelly taken away the lives of 300 people and left us with traumatic experiences. After such a painful lesson, people have realised the vulnerability of life and the importance of health. Their consumption on healthy products has surged considerably as a result. In order to explore the lucrative market of healthy products, I have chosen Hung …

…suppliers and threat of substitutes have made the Chinese herbal drink industry a favourably attractive industry for HFT to grow its business. However, despite of their successes, there are still rooms for improvement and future competitors such as myself can exploit their imperfections and compete with them. Competition is about being better than your competitors, and entrepreneurs are limitless; therefore, competitions will go on forever and ever, and there will always be entrepreneurs come rising.