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Entrepreneurship-business plan
Description of Venture
1.<Tab/>Company mission statement
The company strives to promote the consumption of healthy snacks to the society by providing quality non-fat chocolate.
The company aims to bring superior Customer Relationship Management into practice while focusing on the development of the "Young Generation" market.
The company will undertake international branding strategy to facilitate future market development across borders.
2.<Tab/>Company objective
Creation of a new
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Kotler & Armstrong (2004), Principles of marketing, 10th edn, Pearson Education International, New Jersey.
Warman and Davies (1999), Accounting A Systems Approach, International Thomson Business Press, London
Zimmerer & Scarborough (2002), Essentials of entrepreneurship and small business management, 3rd edn, Pearson Education International, New Jersey.
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