Electronic Marketing

Question - four broad classifications of commercial internet web-sites: Communications, Ordering, Transacting and Delivery. Using this framework as a basis, discuss the factors influencing consumer behaviour on the internet, and identify the role marketing managers can have in increasing the use of commercial internet web-sites by consumers. Answer : "The growth of online shopping and companies' desire to capture a large share of the existing and future Internet market, necessitate an understanding, amongst others, of the …

…Vol. 21, pp. 27-33. Sheth, J.N. and Sisodia, R.S., (1997), "Consumer Behavior in the Future" in R.A. Peterson (Ed.), Electronic Marketing and the Consumer, Sage Publications Straus, J. and Frost, R., (1999), Marketing on the Internet: Principles of Online Marketing, Prentice-Hall Inc. The Sunday Times, (1999), "Mastering the Net: 10 Ways the Internet is Changing your Life", Culture, Section 9, October 10, pp. 49-63. Paul, R. (2004), "Website", <www.en.wikipedia.org/wiki/web_sites>, 28 April 2005 .