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E-commerce, case for Amazon and Dell

Date Submitted: 09/10/2006 05:14:17
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1313 words)
E-Commerce or Electronic commerce, has developed very rapidly in the last few years. Most people think e-commerce is just about buying and selling things over the Internet (Wareham, 2000). E-commerce is a broad term describing the electronic exchange of business data between two or more organizations' computers. Some examples might be the on-line banking and online purchasing. Increasing competition worldwide, increasing demands made by customers, and the rapid pace of change in technology are forcing companies …
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…small corporations. This will help them to get documentation immediately available online, according to Johnson. "We've seen a deepening of customer relationships and loyalty by introducing Web-based selling," said Bob Langer, director of Dell.com. "We look at the Web as the ultimate direct model, where we can reach customers globally in a highly customized way." <Tab/>Nowadays, Dell's online sales totaled $18 million per day in its most recent quarter.
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