E-Commerce: Yahoo's "SmartSort."

Yahoo launched new technology in 2003 designed to enable customers to easily find personalized product recommendations. The technology, called "SmartSort," is made available across nine consumer electronics categories in Yahoo Shopping. The new technology was integrated into additional categories through the end of that year - just in time for my holiday shopping. SmartSort is available in the following categories: digital cameras, MP3 players, personal digital assistants, desktop computers, notebook computers, printers, mobile phones, televisions, and …

…keeps personal information private. - Offers a secure environment to purchase products. - This site is technically reliable. - The content is current. - Products ordered are delivered in a timely fashion. The key words that come to mind are trust, reliability and security. These are the very attributes that characterize off-line or conventional shopping. The most successful online retailers will and should closely simulate the bricks-and-mortar shopping experience by approximating the off-line experience, online.