Defining Public Relations Paper

What are Public Relations? Is there one real definition that will incorporate the various aspects of public relations and suffice? When asking different people, you are likely to get a wide range of answers. Many people understand that Public Relations is a vital part of an organization but when trying to give an exact definition, it can be difficult to clearly put into words. This paper will focus on my definition of public relations and …

…part of all organizations. Effective utilization of a Public Relations department can help an organization to generate and maintain a positive image in the community and to maintain concern and mutual understanding between an organization and its community. Reference Page: Lattimore, D., Baskin, O. Heiman, S., Toth, E., & Van Leuven, J. (2004). Public Relations. New York, NY: McGraw Hill http://www.buildingbrands.com/definitions/marketing_definitions_index.shtml http://www.motto.com/glossary.html