Defining Marketing Paper

What is marketing and how is it important to an organization? In the following paper, several definitions will be explored as well as thoughts on the importance of marketing to an organization. In addition, three examples of marketing success stories will be covered and reviewed in support of the ideas listed. Marketing Defined Personal Definition Marketing requires research and stats to focus on a particular audience or customer to gain the attention needed to make …

…from the World Wide Web on March 20, 2006: http://www.mcdonalds.com/usa/sports/olympic.html Nike, 2006. Nike Home Page. Retrieved from the World Wide Web on March 20, 2006: http://www.nike.com/main.html Southwest.com, 2006. About SWA. Retrieved from the World Wide Web on March 20, 2006: http://www.southwest.com/about_swa/mission.html Southwest.com, 2006. What is Ding? Retrieved from the World Wide Web on March 20, 2006: http://www.southwest.com/ding/what_is_ding.html