Defining Marketing Paper

If you're confused about marketing, you are not alone. There are so many different definitions for marketing. Pick up any marketing textbook or guru guide and you'll get a different definition such as: "Marketing is a human activity directed at satisfying needs and wants through the exchange process." (Kotler: 1972) "Getting the right goods to the right people at the right price at the right time and with the right communication and promotion." (Anon.) "The all-embracing …

…previously, there are so many different definitions for marketing, and marketing is all of these. However, what marketing actually looks like will depend on the organization in which it is being undertaken. Therefore, the correct definition of marketing, is less important than understanding what marketing includes. References: Article: What is Marketing? Retrieved March 19, 2006 from http://www.moringstarmultimedia.com/html/whatismarketing.asp What is Marketing. Retrieved March 20, 2006 from http://www.quicksitebuilder.cnet.com/kjmilliganmba/id25.html