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Deception in Advertising: Volvo's "Bear Foot" Misstep
Date Submitted: 09/10/2006 02:37:40
Category: / Business & Economy / Management
Length: 5 pages (1507 words)
Category: / Business & Economy / Management
Length: 5 pages (1507 words)
Executive Summary.
When making ethical decisions, I usually use the Virtue Approach. Before making any ethical decision, this approach requires you to first ask what kind of person should you be (Velasquez, Andre, Shanks, J., & Meyer, 2005b). This method assumes that there are particular ideals that we should strive towards.
One question I believe should be asked when talking about deception is, 'Is the company, in question, practicing Corporate Social Responsibility (CSR)?' …
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…gt;from http://www.scu.edu/ethics/practicing/decision/framework.html
Velasquez, M., Andre, C., Shanks, T., J., S., & Meyer, M. J. (2005b). Thinking ethically: a
<Tab/>framework for moral decision making. Markula Center for Applied Ethics. Retrieved
<Tab/>September 23, 2005, from http://www.scu.edu/ethics/practicing/decision/thinking.html
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