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Davenport marketing mix project
Date Submitted: 09/10/2006 04:52:24
Category: / Society & Culture / Education
Length: 26 pages (7139 words)
Category: / Society & Culture / Education
Length: 26 pages (7139 words)
Executive Summary
This promotional plan will primarily target men aged 16-35 who belong to the value segmentation of 'look at me, young optimist and something better' (Roy Morgan: 2001). The secondary target market will be the partners and/or mothers or these men.
MAC aims to greatly increase awareness of Davenport boxer shorts among these target groups through the advertising message, 'Never Get Caught Out'. This will portray Davenport boxer shorts as a contemporary and comfortable …
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…amp;lt;Tab/>Media Schedule
1.4.1<Tab/>Television Schedule
1.5<Tab/>Television Breakdown
1.6<Tab/>Television Advertisement 1
1.7<Tab/>Television Advertisement 2
1.8<Tab/>Television Advertisement 3
1.9<Tab/>Television Advertisement 4
1.10<Tab/>Television Advertisement 5
1.11<Tab/>Poster Art
References
'Managing Cotton', Cotton Australia, 2005
http://www.cottonaustralia.com.au/aboutindex.html
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