Consumer buying behavior

Consumer Buying Behaviour What influences consumers to purchase products or services? The consumer buying process is a complex matter as many internal and external factors have an impact on the buying decisions of the consumer. When purchasing a product there several processes, which consumers go through. These will be discussed below. 1. Problem/Need Recognition How do you decide you want to buy a particular product or service? It could be that your DVD player stops …

…salt. Variety seeking buying behaviour is where the individual likes to shop around and experiment with different products. So an individual may shop around for different breakfast cereals because he/she wants variety in the mornings! To summarise: * There are five stages of consumer purchase behaviour * Problem/Need Recognition * Information search. * Evaluation of purchases. * Purchase decision. * Post purchase behaviour. * Culture has an impact on the company. * Marketers should take into account Maslows hierarchy of needs.