Consumer Behavior and Marketing Concepts Paper

Introduction Though many of today's marketing practices have evolved due to increased technology, the marketing environment still centers around the 4 P's of marketing. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that will satisfy individual and organizational objectives. Reflecting on my recent 2005 Chevy Tahoe SUV purchase, the 4P's played a significant role in the product I selected. Below are a synopsis …

…from their competitors. Target marketing is no longer an effective use of marketing efforts because a great deal of resources can be lost to uninterested individuals during the process of trying to capture potential customers. Reference List: http://www.chevrolet.com/ Retrieved October 31, 2005 from the World Wide Web. Garsten, E. 2005. GM Sifts strategy for brands. The Detroit Free News. Retrieved 31 Oct 2005 from the World Wide Web at http://www.detnews.com/2005/autosinsider/0505/23/A01-187008.htm