Consumer Behavior Paper

In this paper we will define consumer behavior and how marketing is related to consumer behavior. We will also select a purchase we made recently and describe in detail how each of the 4 P's (product, price, promotion, and place) affected our purchasing decision. Consumer behavior is the study of how people buy, what they buy, when they buy and why they buy. It is a subcategory of marketing ends elements from psychology, sociology, sociopsychology, anthropology, …

…as company and competitor capabilities. The deterioration of the physical environment has produced not only consumer demand for environmentally sound products but also government regulations affecting product design and manufacturing. Clearly, a firm cannot develop a sound marketing strategy without anticipating the conditions under which that strategy will be implemented References: Wikipedia, The Free Encyclopedia (2003), Consumer Behavior, retrieved June 19, 2005 from www.google.com on the World Wide Web: http://en.wikipedia.org/wiki/Consumer_behavior