Colgate-Palmolive Company is a truly global company doing business in over 200 countries over the world.

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…-Improve the quality of the Actibrush, -Reduce the size to more close to manual size -Have variety colors or features for selection like the manual toothbrush Price: -Suggest to implement low price strategy Place: -Increase the distribution channel. -Increase the dentist endorsement. -Display or sample of information at clinic Promotion: -Take reminding advertising programme. -Maintain the variety premium package, -New color and feature would help to draw the attention from customer End of the report