Colgate-Palmolive Company: The Precision Toothbrush

The dramatic growth of toothbrush in the United States is due primarily to more concern for oral health by baby boomers. These customers were born from the mid 1940s through the early 1960s and are entering the years during which oral health begins to erode noticeably. General Analysis Customer Analysis According to different intensity of involvement in oral hygiene, oral care consumers can be classified into three groups. - Therapeutic Brushers aim to avoid oral …

…Tab/>9.2<Tab/>32.8 Place and Distribution We will still keep the same distribution way except for Classic and Plus but stop distributing Classic through dentists. For Precision, we plan to sell it every where in U.S. and distribute it through all of available channels, especially focusing on distributing Precision via dentists. By doing so can help to build up the conception that Precision is our best and professional products.