Cigarette marketing rises as sales drop

Tobacco companies spend more than ever to market cigarretes, but their sales are steadily falling. They spent billions on advertising and promotions in 2002, which is the last year that data is availible. There had been a slight increase but it then dropped about 5.5%. The companies are spending large chunks of their budjet on discounts which were passed to retailers and wholesalers, who would then reduce their cigarrete prices for their customers. Over half of the …

…I think the tobacco companies can say that they are trying to gain the busines of adults, but they know that they are also trying to appeal to kids. Kids who smoke are more likely to grow up to be adults who smoke, than kids who choose not to smoke. But with this new fall in sales, that means either more adults are quitting, or kids aren't buying, which in my opinion, either sounds good.