Cheret lithographic posters and Art Nouveau

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…ow the changes in society, as well as the society itself. Whether or not the poster is designed by a "recognized" artist, when it has aesthetic qualities or particular merit, the poster can change its status from being the means of a common advertisement, it can become a work of art in its own right. So for a good number of them, the border between advertising medium and work of fine art becomes very blurred.