Channels of marketing

Once you have selected and developed a unique product or business idea, correctly positioned and targeted it to buyers, and developed your packaging and pricing, the selection of distribution channels and sales representation is key to successful marketing. It's fairly easy to change many of your marketing tactics and strategies on a periodic basis; pricing, packaging, and product mix are among these flexible choices. However, distribution and sales decisions, once made, are much more difficult …

…final user; wholesalers or manufacturer's agents may also be used to distribute items, such as farm machinery and steel. In conclusion, Ken Rolnicki does an excellent job giving examples of the channels of distribution, yet he did not analyze in depth all of them. The reader does not get a clear idea of the concept just by reading his article, Rolnicki needs to identify by name each channel and describe its roll in today's market.