Case Study 2

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…consumer. Case Study: Haagan-Dazs Ice-Cream In 1989 this product was launched in Europe with the objective of building the biggest ice-cream brand in the world and the company responsible for this launch was Grand Met. The ice-cream market had been dominated by only a handful of big companies but the competition was intense for the greatest market share and Grand Met new that they needed an excellent marketing strategy if their company was to be successful.