Calyx and Corolla

In order for Calyx and Corolla to exceed in the long run, CC needs to change its company structure to be more competitive in the fresh flower market BECAUSE the expected growth rate for the market is 7.7%, CC will need to find a way to differentiate their selves from the competition. CC needs to understand more about the consumer buying behavior of flower buying in order to further compete. CC can achieve this by 1) Creating …

…competitive advantage over others once the research is successful. Calyx and Corolla can also ensure its flowers quality to the customers and it also gives the image that Calyx and Corolla really cares about their products. Moreover Calyx and Corolla can also gain a positive image to the brand to the fact that they give something back to the community by funding research to universities. (especially in the town/state that the funded universities located)