Cacade Foods- Marketing Analysis

This is the case of the Cascade Foods company and the analysis of the decision they were trying to come to about introducing a new product using new technology. Before beginning to get into the meat of the case, it should be noted that since the data and all relevant information was presented during the middle 1980's, this analysis shall continue on in that vane and assume that it is still 1984, the period in which …

…fruit juices as well. It is therefore my recommendation that Cascade Foods take this opportunity while they still have a bit of an edge and enter the fruit drink market, using Premium Pricing until the competition starts arriving. At this point the Cascade brand of fruit drinks should be established enough that dropping down to Regular Pricing will not be a problem, considering that they will be able to reduce their advertising and promotion budgets.