COCA-COLA ENTERPRISES INC. (CCE)

The syrupy Coca-Cola product was invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. The "Coca-Cola" name was actually suggested by Dr. Pemberton's bookkeeper, Frank Robinson. Mr. Robinson penned the name Coca-Cola in the flowing script that is famous today. Coca-Cola was first sold at a soda fountain in the Jacob's Pharmacy (also in Atlanta) by Willis Venable. During its first year on the market, Coca-Cola sales of Coca-Cola averaged only nine drinks …

…is sticking it's chest out, saying it will take the bottom-line hit to prove its integrity." CCE's plan to expense stock options is being hailed as a major step in corporate responsibility. How is PEP, CCE's $74 billion rival responding? PEP has the most to lose if investors start to insist on the implementation of CCE's accounting standards. Anything goes in the attempt to gain the competitive edge, proving that capitalism is truly the "American Way."