CASE STUDY: Cultural Change at Texaco.

Ethics in Mangement PHL/323 Cultural Change at Texaco Introduction. Texaco was founded in the American South around the beginning of the 20th century. The oil and gas demands of the industrial revolution required energy providers and Texaco was an early pioneer of American oil drilling and refining services. The company's profits grew and the company matured parallel to the automotive industry. Unfortunately, the company's cultural values toward civil rights failed to evolve in step with …

…old game, but to start a new game in which there are new rules, and to continue the efforts of positive ethical behaviors by all employees in a company with a strategically evaluated plan for the future. References: Trevino and Nelson, 2004, Managing Business Ethics: Straight Talk about How to Do it Right (3rd ed.), Wiley Roberts, Bari-Ellen, 1998, Roberts vs. Texaco: a True Story of Race and Corporate America, Avon Books Inc., New York, New York