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Business Buying Behavior and Buying Process.
Date Submitted: 09/10/2006 05:04:42
Category: / Society & Culture / Education
Length: 11 pages (2897 words)
Category: / Society & Culture / Education
Length: 11 pages (2897 words)
Buyer behavior can be defined as the activities and decision processes that involves in choosing between alternatives, procuring and using products or services.
The behavior of buyers is influenced by various factors, we can broadly categorize them in two categories of influence
1. Endogenous factors (i.e. factors that are internal to the individual). These influencers are needs and motives, learning, attitudes, personality and self concept.
2. Exogenous factors (i.e. factors that are external to the …
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…Retrieved March 21, 2004 from http://www.managementfirst.com/e_business/interviews/ellis.php
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Business buying behaviour (n.d.) Electronic references. Retrieved March 21, 2004 from http://www.marketingteacher.com/powerpoint/e.Buyer%20Behaviour%205.ppt
fashion net - the guide to all things chic (n.d.) Electronic references. Retrieved , 2006 from www.fashion.net
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