Branding a technology brand.

The Game of Technology Branding. Hi-tech products can be an outcome of a fantastic innovative idea, superb technological breakthrough but if customers don't accept the value proposition because they don't perceive the same, it will not last long with sustainable revenue model. The technological products can be substituted very quickly as technological advancements are very rapid also these products can reach the maturity levels quickly and can become obsolete in no time. Today it is …

…opportunities unfold quickly and new competitors can appear from nowhere. Managing the hi-tech brands need a real good branding exercise to make sense out of overwhelming conditions. The management needs to look at the changing customer requirement and to keep in pace with technologic advancements. The Branding exercise with pattern thinking will only help management to glean meaning from beneath the surface chaos and in true sense help the hi-tech products to be successful brands.