Branded by Nike.

There are many influences in a school setting that pressure students to conform. The apparel the "cool" students wear can greatly impact what the others are wearing. These "cool" or fashion-oriented student are considered the trend setters; they are what the others aspire to br. Many students wear these brand names to compensate for their inadequacies or insecurities while others wear them to indicate their social status. Some people do everything "by the book" and …

…consider to be "cool." Many people wear brand name clothing to feel like they belong to a certain group. I believe that this happens throughout the whole world, no matter your social class. In the business world people wear certain clothing to show how successful they are. There are some people who belong to gangs and only wear certain colors. Branding your self is a very common way of showing what group you belong to.