Brand Management of West Jet Airlines.

According to a recent survey by SFP (Spencer Francey Peters), a North American branding agency and The Strategic Counsel, WestJet came in at number 3 in Canada's best managed brands, while Air Canada bottomed out in last place. "Respondents ranked companies based on a number of criteria relating to delivery of brand promise including consumer focus, customer service, brand values, reliability, consistency, value, trustworthiness and respect" (par3 Best Managed Brands). The interesting part of this survey, …

…it on their own because they believe in it." (sec4 par12 Inside Out). Works Cited: From the Inside Out.April 19, 2004. February 10/05 http://www.marketingmag.ca/magazine.current/feature/article.jsp?content=20040419_63545_63545. Incumbents and upstarts win the day as Tim Hortons, President's Choice and WestJet top list of best-managed brands. June 7, 2004. February 10/05 http://www.newswire.ca/en/releases/archive/June2004/07/c1487.html. WestJet's On-Time Performance.2005. February 10/05 http://c3dsp.westjet.com/internet/sky/about/otpTemplate.jsp.