Becton Dickinson Case

Main Problem Certainly the main problem of Becton Dickinson is that going into a transnational business evolves many upsets among the managerial force, from all different levels of the organization and also all around the globe. Another very big issue is like since most of the revenues were earned in the local U.S. market, this local market has a priority than its other business in Europe, Asia and Latin America; local managers in foreign …

…market with a new product, it would be harder if this product does not adapt to the local requirements. If the outside U.S. sales are now almost the half of the revenues; it is indispensable to give some power to the Europe, Asia and Latin America divisions, only they can understand what their countries needs are, they need flexibility to develop some decision making, in that sense they will innovate in their own markets.