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An exploratory study of the Asian youth markets behaviour towards Asian tour operators
TABLE OF CONTENTS:
1. RESEARCH PROBLEM:<Tab/>2
2. RESEARCH OBJECTIVES:<Tab/>2
3. LITERATURE REVIEW<Tab/>3
3.1. ATTITUDES AND CHANGED ATTITUDES<Tab/>3
3.2 PERCEPTIONS<Tab/>6
3.3 CONSUMER DECISION MAKING PROCESS<Tab/>10
3.3.1 Types of Decision Making<Tab/>10
3.3.2 Typical Decision Making Process<Tab/>12
3.3.3 Evaluation of Alternatives:<Tab/>14
3.3.4 Product …
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…nd, Thomson South-Western
Shiv, B and Huber, J " The impact on anticipating satisfaction on consumer choice" Journal of consumer research, September 2001 p.p. 202-216
Solomon MR, (2003) "Consumer Behaviour " 6th Edition, Prentice Hall
Stephenson .L. Marcus (2002) 'Travelling to ancestral homelands: the aspirations and experiences of the UK and Afro Caribbean community'
Urry,J. (1990) " The tourist gaze " Sage publications
Internet
http://news.bbc.co.uk/hi/english/static/in_depth/uk/2002/race/what_the_survey_reveals.stm
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