American Cereal Company: Marketing Plan.

As the world's largest producer of cereal and cereal related products, American Cereal Company strives to exceed the needs of our customers by developing a wide variety of options to satisfy their needs. In order to meet our customer and stockholder demands, the Company must consistently introduce new cereals under the ACC umbrella of products. Marketing Objectives The recent popularity of high-protein low carbohydrate diets has created the market for a product that capitalizes on …

…each geographical region. Based upon the monthly results accumulated, ACC will adjust production accordingly in order to meet the needs of each region's customers while controlling costs and maximizing profits. Also, additional transportation suppliers have notified regarding the possible distribution needs that may arise if sales exceed the distribution limitations of ACC. Should Carb Conscious sales fall below the established targets, with a shelf life of six months the product could be shifted among regions.