Advertising Strategies

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…ad is portraying the stereotypical housewife in order to sell the product. The above two products are directly aimed at specific target audiences. The age of the male in the Maalox is an elder man because the target audience are the elderly. The Windex ad uses a housewife because she is performing a household task. Hence, it is not a coincidence when a person of a certain gender or age is placed in an advertisement.