Abercrombie and Fitch - A Case Study

External Analysis Target market Abercrombie and Fitch is one of today's most popular clothing companies that cater to American's youth culture. Abercrombie and Fitch clothing is worn by children and young adults, but is largely marketed to the college-age population. Abercrombie and Fitch have been in existence since 1892, beginning as an outdoors sporting goods supplier. Today, A&F stores can be found in malls across America and the A&F logo …

…is that there would be no difference between this particular case and a case brought by a Caucasian against FUBU for its "all-black" look, or a male against Victoria's Secret for catering to women, or an elder against The Gap for not favoring the elderly. Basically, discrimination is in no way, shape, or form criminal, rather, it is nothing more than the exhibition of preference, which is legal in a society that calls itself free.