A product differentiation Essay comparing Two Lip Plumpers.

Lip Fusion XL and DuWop's Lip Venom, two similar products aimed at helping women achieve the pouty "Angelina Jolie lips" that everyone is after. Even though both of their advertisements were found in the same issue of Glamour Magazine, approaching the same target market, they have a very distinctly different method of gaining the potential customer's business. At first glance these two products have an obvious contrast in their attempt to entice their market. Lip …

…two of hundreds out there. With such emphasis put on the perfect body mentality, this product has an extremely lucrative market. Which is why is certainly important for companies to differentiate their merchandise from the rest. Whether it is Lip Venom's approach by stating, "still Hollywood's favorite; accept no substitutions" or Lip Fusion XL claiming to be the closest to an in office treatment, in order to succeed, companies must separate themselves from the competition.