A business plan for a new company. selected the beauty industry, created a plan for the start-up venture

Executive summary Introduction and background to the company It is evident that we are living in an ever-changing society. There is a growing awareness in the business world to ensure that products are ecologically sustainable, meeting the needs of the present without compromising the future. With the above view in mind, I plan to set up an ecologically friendly beauty company, selling fragrant handmade cosmetics based on natural ingredients, essential oils and as few preservatives …

…testing is something we care passionately about. We will not buy any ingredient from any company which currently carries out any animal testing at all. We believe that this is the only worthwhile position to adopt and we urge all cosmetics companies and anti-cruelty organisations to adopt this policy. CONCLUSION: As George Schett once stated "Environmentally friendly behaviour = money". Hopefully this will apply for the company Only Natural and that that future will be bright.