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volkswagen heads east
Title: volkswagen heads east
Category: Literature / English
Details: Words: 1434 | Pages: 6.1 (approximately 235 words/page)
volkswagen heads east
Volkswagen Heads East (or Skoda Heads West)
Competition in the global auto industry has become increasingly fierce among the dozen surviving major manufacturers in the early 1990s. With the dramatic successes of the Japanese leaders (Toyota, Nissan, and Honda), both the North American and European industries have become subject to intense rivalry among U.S., Japanese, and European automakers. If we look at the Table 1, it shows the positions of major competitors in Western Europe …showed first 75 words of 1434 total…
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…showed last 75 words of 1434 total…East German Trabant’s manufacturer are by no means the only VW initiatives in its quest to establish itself as the leader in the East European automobile industry. Since the Skoda bid, Volkswagen has also gained a majority stake in another Czechoslovakian automobile manufacturer for which it bid in competition with General Motors. With an initial investment of $US 35 million in 1991, Volkswagen will acquire an 80% stake in BAZ. The remaining 20% will belong to Czechoslovak government.
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