Polls: and Politics The Media’s Drive in Politics The media is a major factor in politics. The media feeds the American public Information on politics though newspapers, television, and radio. The media is especially crucial during an election year. Polls, campaigning, and the love-hate affair between the media and politicians change from day-to-day. POLLS A poll is a survey used by the media to measure public opinion on a certain issue, or to rate …showed first 75 words of 828 total…

…showed last 75 words of 828 total…if it wasn’t for us there would be no democracy.” Peter Jennings ABC News 1964. Leo Bogart, Polls and the Awareness of Public opinion, New Brunswick, NJ: Transaction Books. 1995 Michael S. Lewis-Beck and Tom W. Rice Forecasting Elections, Washington, DC: Quarterly press, 1992 Evans Witt and Sheldon Gawiser, A Guide to Public Opinion Polls New York: Praeger, 1994. October 1998, Glamour Magazine, “Do You Trust the Media” no By-line. August 1998, Forum Magazine, “Politics, Polls And Poltergeist” Leo Bogart.