new cola product

Company History A pharmacist named Dr. John Stith Pemberton invented the refreshing taste of Coca-Cola in 1886. Concocted by a mixture of caramel-colored syrup in a three-legged brass kettle while in his backyard. He then decided to try to “market” the drink at Jacobs’ Pharmacy in his hometown of Atlanta, Georgia. For five-cents, customers were able to enjoy a glass from the soda fountain. An average of nine drinks were sold a day. In 1891 Dr. John …

…products that were bought in cases. Coupons will also be disturbed nationally in newspapers, weekly for the month. Direct marketing will also be used by e-mail our current registered customers from our website. They too will also receive a free sample bottle of Ko Cha Ka Den. Using the combinations of direct marketing and the advertising strategy Coca-Cola expects fortunate outcomings for the new product. An expected 20 million samples are estimated for circulation. ------------------------------------------------------------------------ **Bibliography**