The modal model of memory, there are three different “stores” in which information is processed. These three stores each have a different duration, capacity, coding, and reason for forgetting. In the sensory store the duration is less than one second, the capacity is great and it the information is coded by sensory processing. In sensory store we forget information because of decay, which is the fading away of information. In short term store, the duration …showed first 75 words of 495 total…

…showed last 75 words of 495 total…in a hierarchy of necessary steps. In this sense, spread of encoding might be a more accurate description, but the term depth will be! retained. The speed of analysis does not necessarily predict retention. Retention is a function of depth, and various factors, such as the amount of attention devoted to a stimulus, its compatability with the analyzing structures, and the processing time avaiable, will determine the depth to which it is processed. ------------------------------------------------------------------------ **Bibliography**