|
 |
 |
marketing research for augustine medical
Title: marketing research for augustine medical
Category: Literature / English
Details: Words: 2578 | Pages: 11.0 (approximately 235 words/page)
marketing research for augustine medical
Executive summary
By early 1988, Augustine Medical executives were actively engaged in finalizing and marketing the program for the patient warming system named Bair Hugger Patient Warming System. The principal question yet to be resolved was how to price this system. Several considerations are required in terms of organizational objectives, demand for the product, customer value perception, buyer price sensitivity, the price of competitive offering, and direct variable costs. The company has two alternatives to price …showed first 75 words of 2578 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
|
|
…showed last 75 words of 2578 total…pricing strategy may have more advantages for this company. Unfortunately, the factor of price sensitivity still dominates our price decision.
In conclusion, when a company introduces a new product into the price-sensitive market, the competitors are expected to move in the market quickly. It is better for the company to apply penetration-pricing strategy, in order to obtain a large market share in a short period and also discourage competitors who plan on entering the market.
Need a custom written paper?
|
|
275 words per page